Our Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from BrightonRegencyRoutemaster.com

What is personal data? 
All data that relates to identifying an individual directly or indirectly.

Why we have your data? 
We have your data as we offer a service and a product to you as a previous or current customer as someone who has expressed an interest in our products. When you visit the Site we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

What data do we collect? 
We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and Paypal info), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information

What we do with your data? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to communicate with you and screen our orders for potential risk or fraud.

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud in particular, your IP address, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

You can opt out of receiving these emails at any point either by using the unsubscribe feature (for promotional emails) or by contacting us direct at XXXXXXXX

Do we share your data? 
We share your Personal Information with select third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics at  https://tools.google.com/dlpage/gaoptout.

We use three companies as part of our on-line booking process.  Booking Hound for bookings, Datacash and Barclaycard for secure processing of your card payment. These companies have been carefully selected by us and form an essential part of our business. Please contact us if you would like more information about these companies

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights

How we store your data 
We only store your data for as long as we need to do so. We store your data internally within the business. Your data is accessed only by staff and directors who need to use it to fulfil necessary tasks. We only access it when it is needed. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser

How can you access your data? 
To access your data, to ensure the data we hold for you is correct or to amend or remove any of your personal data please email info@brightonregencyroutemaster.co.uk

Your Rights 
You have rights under GDPR, including the right to:
• Be informed about how we collect and use your personal data
• Access the personal data we hold on you
• Ask us to amend or delete your personal data
• Restrict how we process your personal data

If We Update Our Privacy Policy? 
We may update our privacy notice from time to time, these changes will be posted on our website.

Contacting Us 
If you have any questions about this privacy notice please contact us at info@brightonregencyroutemaster.co.uk